The Photo and the Iconic Style of the Era

This photo was taken at a VW Car Show Bikini Girl Contest in the United States during the 1980s, an event that became a cultural symbol of the vibrant car and youth scene of the time. The image captures young women exuding confidence and natural beauty, posing beside a striking sports car under the golden summer sun.

Highlights of the photo

1. The contestants in the bikini competition all wear high-waisted bikinis, combined with platform sandals – an extremely popular trend in the 80s
2. Thick, wavy, brightly colored hair is the highlight that creates an irresistible charm.
3. During this period, tattoos, nose rings or earrings were not as popular as they are today.
4. The girls are posing next to a customized Volkswagen with bright colors, typical of the golden age of car shows. The personality lines on the car combined with the confidence of the contestants create a vibrant atmosphere of the competition.

VW Car Show Bikini Girl Contest – A Cultural Icon of American Car Culture

During the 1970s-1980s, VW Car Shows became the ultimate gathering spots for car enthusiasts, particularly those passionate about classic Volkswagen models. These exhibitions were more than just showcases for beautiful cars; they were packed with entertainment and exciting competitions, the most famous being the Bikini Girl Contest.

1. The History of the Contest

The VW Car Show Bikini Girl Contest first emerged in the 1970s and quickly gained popularity as a highlight of car exhibitions. Initially conceived as a side attraction, it grew into a major event, drawing thousands of attendees eager to watch and participate.

The contest brought together young, energetic women, confidently displaying their beauty in bikinis while engaging with the crowd. More than just a beauty contest, it was a celebration of self-expression, charisma, and vibrant youth culture. The lively atmosphere was further enhanced by cheering audiences and the infectious beats of 80s pop music.

2. Judging Criteria and Contest Format

The competition typically featured multiple rounds, where contestants would walk the stage or pose next to custom Volkswagen cars. Judges scored based on:

Confidence and stage presence
Overall beauty and style
Audience engagement and charisma
Ability to captivate and entertain
While largely seen as fun and lighthearted entertainment, these contests reflected the broader cultural values of the time, celebrating natural beauty, fitness, and a fun-loving spirit.

3. How the Contest Faded Over Time

By the late 1990s and early 2000s, bikini contests began to fade in popularity as beauty standards and social attitudes evolved. The rise of feminism and shifting perspectives on women’s roles in media led to a decline in such competitions.

Despite this, VW Car Show Bikini Girl Contest remains a cherished memory from a golden era, representing a unique blend of youthful energy, car culture, and classic 80s style.

Today, looking back at these photos, we can feel the nostalgia of a time when beauty, individuality, and a love for cars defined a generation, leaving behind an unforgettable mark on American pop culture.