The Super Bowl is the biggest spectacle in American sports, bringing together football, entertainment, and a staggering amount of money spent on food and drinks. If you’re one of the lucky fans attending Super Bowl LIX at Caesars Superdome in New Orleans, get ready to shell out serious cash for a cold beer.
While millions of fans will enjoy the game from home with affordable snacks and drinks, those inside the stadium will face eye-watering prices for beverages. So, how much will a beer cost at Super Bowl 2025? Brace yourself—it’s not cheap!
Super Bowl 2025: A Game-Day Experience Like No Other
Set in the heart of New Orleans, Super Bowl LIX promises an unforgettable experience. With 75,000 fans packing into Caesars Superdome to watch the Kansas City Chiefs take on the Philadelphia Eagles, the atmosphere will be electric.
From the thrilling game to Kendrick Lamar’s halftime performance and even the presence of Taylor Swift cheering on Travis Kelce, this year’s Super Bowl is shaping up to be historic. Add in President Donald Trump’s attendance, and the event is expected to break TV viewership records.
But for those inside the stadium, the real shocker might not be the game itself—it’s the outrageous beer prices.
How Much Does a Beer Cost at Super Bowl 2025?
If you’re planning to enjoy a cold one at the game, be prepared to dig deep into your wallet. Reports indicate that a large domestic beer will set fans back $17. That’s right—$17 for a single beer.
If you prefer something more premium, be ready to pay even more. Here’s a breakdown of the reported prices:
- Large Domestic Beer: $17
- Premium Beer (Modelo Especial, Stella Artois, Michelob Ultra, Kona Big Wave): $18
- Deluxe Can (Budweiser or Bud Light): $18
- Premium Can: $20
For reference, these prices are higher than last year’s Super Bowl in Las Vegas, where a Coors Light or Budweiser cost $13.99, and premium beers were $15.99.
Cocktails and Luxury Drinks: Even More Expensive
Not a beer drinker? No problem—but you’ll be paying even more if you want a cocktail or luxury drink.
- Frozen Irish Coffee, Piña Colada, or Bayou Strawberry Daiquiri: $18.99
- Don Julio 1942 Tequila Cocktail (Voodoo Magic): $60
- Veuve Clicquot Brut Champagne (Bottle): $200
At $200 per bottle, you can bet that VIP guests, celebrities, and maybe even Taylor Swift will be popping plenty of champagne if the Chiefs win another Super Bowl.
Food Prices at Super Bowl 2025: Surprisingly Affordable?
While beer and cocktails will drain your wallet, some food items at the Super Bowl are relatively reasonable—at least compared to past years.
- Hot Dog: $4
- Pizza: $13
A $4 hot dog at the Super Bowl? That’s almost a steal considering the event’s usual pricing. In contrast, last year’s hot dogs at Allegiant Stadium in Las Vegas cost nearly double.
However, fans looking for higher-end food options can expect to pay much more. Upscale Super Bowl VIP suites offer gourmet catering packages that can cost thousands of dollars.
How Super Bowl Prices Compare to Regular NFL Games
Super Bowl beer prices are notoriously high, but how do they stack up against regular-season NFL games?
At most NFL stadiums, a large domestic beer typically costs:
- $10–$12 at MetLife Stadium (New York Giants, Jets)
- $11 at AT&T Stadium (Dallas Cowboys)
- $14 at SoFi Stadium (Los Angeles Rams, Chargers)
Even at the most expensive stadiums, Super Bowl pricing is nearly double what fans pay during a regular season game.
Why Are Drinks So Expensive at the Super Bowl?
You might be wondering—why is beer so expensive at the Super Bowl? There are a few key reasons:
- High Demand: With 75,000 people in attendance and no outside food or drinks allowed, stadium vendors can charge whatever they want. Fans have no choice but to pay up.
- Luxury Event Pricing: The Super Bowl isn’t just a football game—it’s a global spectacle attended by celebrities, billionaires, and politicians. Prices reflect the event’s exclusive nature.
- Stadium Vendor Deals: Vendors inside Caesars Superdome know that fans will buy drinks no matter what. As a result, prices are inflated beyond normal stadium pricing.
- Concession Revenue: The NFL and stadium operators make huge profits from food and drink sales. With ticket prices already sky-high, fans are expected to spend even more once inside.
How to Save Money on Drinks at the Super Bowl
If you’re attending Super Bowl LIX, here are a few tips to avoid overspending on drinks:
- Eat and Drink Before the Game: Grab food and drinks at a bar or restaurant before heading to the stadium.
- Pregame at a Tailgate: If allowed, tailgating before the game lets you enjoy drinks at a fraction of the price.
- Stick to the Cheaper Options: A $4 hot dog sounds like a bargain compared to a $20 beer.
- Set a Budget: If you’re buying drinks inside the stadium, decide in advance how much you’re willing to spend.
Conclusion: Is a $17 Beer Worth It?
Super Bowl LIX promises to be an unforgettable experience, but the insane beer prices will have fans questioning their drink choices. At $17 for a domestic beer and $200 for a bottle of champagne, it’s clear that attending the big game is an expensive affair.
For many, the Super Bowl is a once-in-a-lifetime event, so they might just bite the bullet and pay up. But for those watching at home, cracking open a $2 beer from the fridge will feel like an even bigger win.
Would you pay $17 for a beer at the Super Bowl? Or would you rather enjoy the game from home and save your cash? Either way, one thing is certain—Super Bowl 2025 will be one for the history books!
