A Rising Trend Few Talk About

In recent years, there’s been a quiet but noticeable shift in the world of cosmetic treatments. More and more men are seeking enhancement procedures to boost their confidence and improve self-image. While this trend reflects changing attitudes around male grooming and wellness, experts are now sounding the alarm about a specific treatment that’s causing concern due to dangerous side effects and improper care.

Cosmetic experts report a significant uptick in male clients seeking enhancement in delicate areas of the body. But when performed by untrained or inexperienced hands, the consequences can be both physically and emotionally damaging.

When Cosmetic Confidence Turns Complicated

Dr. Jason Emer, a well-known cosmetic dermatologist, has treated countless patients over the years. But some of the cases he sees now are especially troubling. He recalls a man who traveled across state lines in desperation after a treatment had gone wrong. Another was so embarrassed by the results that he avoided going out in public for half a year. One patient, he says, was left with tissue damage so severe it resulted in an open wound that required urgent correction.

These are not isolated incidents. Dr. Emer now reports that more than half of the appointments he takes for this specific treatment are corrections from earlier procedures done by unqualified individuals. His office receives three to five patients daily for this issue alone.

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Why Inexperience Is So Risky

Performing these types of enhancements is extremely technical and requires in-depth knowledge of anatomy and proper technique. Unfortunately, as the treatment grows in popularity, it’s being offered by providers with limited training who only “dabble” in the practice. According to aesthetic nurse practitioner Chris Bustamante, many complications stem from procedures done by people who lack professional experience or who were trained by non-medical personnel.

Some patients even travel overseas for discounted procedures, only to return with complications that require expensive correction. The allure of a lower price often ends in regret when it’s discovered that the provider lacked the necessary skill set.

One Patient’s Long Journey

One man, who asked to remain anonymous, shared his experience. His first treatment in 2021 left him with results that didn’t appear natural. Hoping for improvement, he returned to the same provider—only to undergo more procedures that made the situation worse.

This pattern went on for years. Each round added to his frustration and disappointment. It wasn’t until 2024 that he connected with Bustamante, who was finally able to address the damage. The experience took a toll on his well-being, and he ultimately decided not to pursue further enhancement.

Why Men Are Choosing This Path

According to Dr. Emer, many of the men who now seek out this treatment aren’t doing it to impress others. The motivation is internal—driven by the desire to feel better about themselves. It’s part of a broader shift where men are embracing self-care, confidence, and body positivity. Still, social stigma makes it difficult for many to open up about their experiences, especially when things don’t go as planned.

There are, however, exceptions. One client named Sean Lathe shared his positive experience publicly, saying he’s comfortable talking about his choice. “I’m very open about mine,” he said, adding that he hopes other men feel empowered to speak freely too.

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The Importance of Choosing a Skilled Professional

Dr. Emer emphasizes that this isn’t a “one-and-done” kind of treatment. Proper care requires a long-term relationship between patient and provider, as side effects or adjustments may be needed even years later. He warns against seeking care from individuals who lack a strong background or regular practice in the procedure.

“You can’t just be someone who completed a short course and start offering this,” he explains. “It’s about understanding the body and maintaining the results safely over time.”

A Wake-Up Call for Safer Practices

This trend is a reflection of how society is changing. As more men explore cosmetic options, it’s crucial that they have access to safe, trustworthy providers. Choosing a licensed, experienced specialist should be non-negotiable—especially when the procedure involves areas of the body that are sensitive or complex.

And when something does go wrong, having the courage to seek proper help rather than hiding in silence is key to recovery.

Conclusion: Caution, Care, and Confidence

Cosmetic enhancement is becoming more common among men, but with that growth comes responsibility. The right treatment can lead to greater confidence and self-acceptance—but only when handled by professionals who truly know what they’re doing.

Behind every headline is a person’s story—one of hope, sometimes pain, but also recovery. If this trend continues to rise, the conversation must grow with it. Because no matter the procedure, safety, transparency, and expert care should always come first.